Light Takes

Maserati Owner Trashes Car To Protest Against Poor Customer Service

May 29th 2013 - Wednesday

A Chinese Maserati owner has taken the extreme step of hiring four sledgehammer-wielding men to smash up his US$420,000 car in protest over claims of poor customer service.

The car owner, identified only by his surname Wang, had the men attack the Maserati Quattroporte at the opening of a car show in the city of Qingdao, the Qingdao Morning Post reported.

Problems reportedly first arose when he took his car to the Maserati dealer for an unspecified repair, with staff
charging him for new spare parts despite using used ones, the paper quoted Wang as saying.

It later failed to fix a problem with a door and scratched the vehicle, he added. “I hope foreign luxury car producers acknowledge clearly that Chinese consumers are entitled to get the service that is commensurate with the brand,” Wang was quoted as saying.

Qingdao’s Maserati dealer said on Chinese social media site Sina Weibo:  “We deeply regret that before the two sides could reach a result via negotiation, the vehicle owner … smashed the world famous car in public ... to cause a sensation.”