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Katowice, Poland is the New Hub for Sustainable Business Development

July 4th 2012 - Wednesday

What's behind the big buzz around Emerging Europe, and especially Poland – the only EU country which did not suffer from the financial meltdown? Has it really become the perfect BPO/ITO/KPO destination, comparable to these markets in China or India? Why is it most sustainable?  

On Wednesday, June 27, 2012, some 240 experts from global R&D companies, outsourcing professionals, current and potential investors and representatives of the Polish government gathered at the Polish Consulate General in New York City to look for answers to these and other questions, during and after Katowice Summit 2012, a business conference focused on the Polish BPO/ITO/KPO markets.

Among the guests there were representatives of global corporations that are present or are looking to be present in Poland, including IBM, Capgemini, Deloitte, PricewaterhouseCoopers, Home Depot, DHL, Met Life, Citigroup, Merill Lynch, JP Morgan, Deutsche Bank, Bank of America, UBS, HSBC, Wells Fargo, the European-American Business Organization; as well as a number of investors (Washington DC ArchAngels) and venture capitalists, representatives of non-profit organizations (the European American Chamber of Commerce) and representatives of the New York state and city governments.

Special delegates from Katowice, Poland shed light on all the advantages of outsourcing to Poland, from strong economy, stable currency and political situation and central location with great infrastructure, to the highlight of Polish advantages-- the availability of young, highly-skilled, well-educated and multilingual workforce.

• "We have many advantages, as Poland has a great number of highly-skilled people who are crucial for this kind of business," said one of the delegates, Jolanta Jaworska (IBM, ABSL), responsible for IBM cooperation with the local government and public administration in areas of business development support, investment policy, social policy and projects in Global Delivery Centers in Poland and CEE. Ms. Jaworksa is also a member of the Association of Business Service Leaders in Poland (ABSL), a partner of Katowice Summit 2012.

• "The last few years showed really quick development of the BPO/ITO sector in Poland, particularly in the south of the country-- the Silesia region," said Andrzej Zabiegli?ski, Vice-Chair of the Silesia Special Economic Zone. "We're here today to emphasize the potential of that agglomeration-- so, human resources, and particularly students attending higher education institutions-- but also the business potential of the agglomeration, the givers and the takers. Those dependencies are broad, and Silesia's ratings as a BPO/ITO market have been growing at an amazing pace recently."

• "There's a lot of advantages [in the Silesia region] like resources, well-organized office space, good infrastructure of the area, but what I would like to emphasize is-- many popular outsourcing destinations today represent a low level of services," said Mariusz Tomaka, Director of the U.S.-Polish Trade Council and CEO at DisplayLink. "In Poland, we have very well-educated staff, able to manage these offices. Poland can be a hub to which the high-level outsourcing services can be directed, and then distributed evenly throughout the globe."

KATOWICE was the third fastest growing region for investments in the sector of business services in Poland over the past two years, ahead of such agglomerations as Krakow or Poznan, according to the 2012 "Business Services Sector in Katowice and the Silesia Metropolis" report, executed by ABSL. The Silesian Region is considered to be one of the largest academic and scientific centers in Poland. With 28 higher education institutions, home to some 140,000 students, the Silesia and Katowice constitute an attractive labor market offering competitive labor costs, strong language skills, and the mentality of young, innovative citizens of the European Union, ready to face challenges of the competitive global market.

For more information on the event, go to: www.katowicesummit2012.com.

FOR MORE INFORMATION ABOUT KATOWICE, VISIT: www.invest.katowice.eu.

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